Beef 2012 forum to focus on World Wildlife Fund plan

Beef central reports on the potentially heated and politically charged launch of the Australian Roundtable for Sustainable Beef that will take place at the Beef 2012 event in Rockhampton next month.

With some of the biggest players in the international beef supply chain, including McDonalds, JBS, Cargill, Walmart and Merck,  recent involvement with the World Wildlife fund on this very subject, there will certainly be close coverage and the chance taken to raise and hopefully tackle some of the more difficult issues facing the global beef industry.

Read the full story here:

The Australian Roundtable for Sustainable Beef will be held at Beef 2012  on Thursday 10 May from 1.30-3pm.