Meat Industry Association (MIA) and Beef + Lamb New Zealand (B+LNZ), launched the Red Meat Sector Strategy in Wellington, New Zealand last week.
The strategy, which builds on the first red meat sector strategy adopted in 2011, sets out four key goals for the sector to achieve by 2030:
- Sustainably profitable: lift innovation, performance and productivity
- Premium value: build a platform to create and capture value
- Vibrant communities: provide economic growth and employment
- Trusted guardians: guardianship of reputation, animals, water and land
Collaboration has been a key feature of how the sector works and will continue to be important as we look to the future.
Wiley’s John Perrins and Rachael Hedges were on hand to be some of the first to read the report and congratulate MIA & B+LNZ.
Wiley’s Marketing Manager, Rachael Hedges said, “We were delighted to be invited to the MIA & B+LNZ cocktail function for the launch. The strategy was launched to a strong crowd in Wellington with fantastic insights from industry and government personnel. We are proud to work hand-in-hand with the New Zealand red meat industry and be involved in what is bound to be a robust, sustainable and collaborative future.”
Read the strategy here: